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ATL’s Sexual Side Effects tap top director for music video

When an A-List television director calls and wants to make your music video, you scream a little, then say yes. Then you say yes again to make sure he heard you. Now all that Atlanta rockers The Sexual Side Effects need is you.

Frontwoman Amber Taylor got just such a call from Michael Simon. Who? You many know him better from his resume, which includes “VH1 Storytellers,” “America’s Best Dance Crew,” “Rock Star: INXS” and 18 live “Survivor” finales. Simon found the SSE (photo) and their new album’s single “Aurora” on the internet and fell in love, which prompted the call.

“Certain songs I’ve heard throughout my life have transcended the moment, stopped time, and had an immediate effect on me,” Simon says in a video on the band’s Kickstarter page, which helps projects raise funds to make their dreams come true. “Aurora is such a song; its melody is lush, both new and familiar at the same time, and Amber’s voice is passionate and restrained, never fighting the words. I fucking love this song. In a perfect world, this would be a #1 hit!”

Clearly, Simon is on board to make the video. The band, which has rocked rocked its way into local hearts for years, will raise a minimum of $2,000 with your help, and they’re well on their way. Watch their pitch above, listen to “Aurora” below, and go donate what you can to contribute. Next stop, the Big Time.

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